Creativity and Recruitment Activities

Creativity allows us to see reality in multiple ways, whether it’s to create, imagine, propose, or invent. Consider what this factor can achieve in an organization for its growth. Companies today value the creative element when defining strategies, encouraging it in their employees, and selecting personnel through an innovative recruitment process.

Keep reading to discover how creativity and creative recruiting can be used in various types of recruitment and employee selection.

Why Use Creativity in Recruitment?

The world has changed, and companies know it. This extends to HR and its key functions like recruitment, selection, and hiring. Traditional strategies no longer seem sufficient to attract the required talent. Repeating the same formula over and over again isn’t the way forward; innovation is key. In this context, creativity has become a valuable resource for attracting the candidates a company needs in its selection processes.

By applying creative recruitment methods, an organization can benefit in several ways:

• Implementing innovative recruitment methods and tools makes the recruitment process more efficient and faster.
• Optimizing the recruitment process reduces the costs associated with talent search.
• It allows for a deeper understanding of candidates’ abilities, skills, behavioral styles, and problematic behaviors, leading to more effective recruitment.
• It enables probing into the attitudes required to fill a position intelligently, leveraging the candidate’s knowledge and skills.
• Using creativity as a selection element makes companies more attractive to talent, projecting an innovative image. This improves employer branding and candidate experience.
• If the creative recruiting process attracts the right candidates, they will adapt more quickly to the company culture, facilitating their integration and increasing employee retention.

Creative Recruitment Strategies

When creativity is used in personnel selection, the aim is to find candidates through non-traditional methods who will help the company build high-performing teams and foster a dynamic and productive work environment. Additionally, these talents are less likely to leave. Here are some creative ways to recruit employees:

Group Brainstorming

Brainstorming is perhaps one of the most well-known creative recruiting strategies. It helps determine candidates’ creativity and collaboration skills. In this technique, a group is given a problem related to the company and asked to propose innovative solutions as a team. This provides indicators of how the candidates relate and communicate, how they work as a team, and their aptitude for creatively solving problems.

Simulation of Real Scenarios

This strategy creates artificial situations that mimic real-life scenarios, problems, or phenomena related to the job. Asking applicants to find solutions provides deep insight into their practical skills and ability to face daily challenges. This should be part of any recruitment plan.

Innovative Group Dynamics

This strategy allows for evaluating creativity, problem-solving (often under pressure), adaptability, and lateral thinking of the candidates. Group activities that promote collaboration, such as escape games or joint construction challenges, are conducted. This shows what candidates can offer to the company as part of innovation in recruitment.

Assessment Center Interviews

Assessment Center interviews aim to examine how candidates handle various circumstances in situations similar to real work, using practical and realistic scenarios. These interviews evaluate teamwork and decision-making related to the position and are a great example of creative recruiting.

Remote Interviews via Virtual or Digital Means

Today, especially after the pandemic, conducting remote video interviews has become common and crucial for recruiting remote workers. These interviews should evaluate candidates’ ability to communicate effectively, maintain attention, and convey personality traits through a screen.

What Skills to Evaluate?

Innovative recruitment aims to stimulate and evaluate specific skills, detailed below with useful tools for measurement:

• Behavioral Interview: Allows selectors to evaluate specific skills and competencies relevant to the position, such as problem-solving, teamwork, facing challenges, leadership, and adaptability.
• Group Activities: Enable the evaluation of skills like teamwork, effective communication, and collaboration. It’s important to observe how candidates interact with each other, assign tasks, and solve problems together.
• Role-Playing (Gamification): Helps detect skills in negotiation, empathy, and the ability to handle complex and stressful situations. It allows seeing how a person communicates, collaborates, and leads in simulated situations.

How Can Kilpatrick Help?

Creativity is fundamental in the world and in companies with unique recruitment strategies. Implementing an innovative hiring and selection process that leverages creativity is necessary to reach ideal candidates. Kilpatrick can help you with an expert HR team that will enable you to achieve this successfully, incorporating recruitment marketing technology such as artificial intelligence, social media recruitment, virtual reality recruitment, data analysis, gamification in hiring, video interviews, automation, creative recruitment, talent acquisition, diversity and inclusion in hiring, text messaging candidates, specialized job boards, job ad creativity, innovative hiring methods, candidate experience, and candidate evaluation.