We are thrilled to announce that Erica Da Pian is joining Kilpatrick as our new Head of Marketing Americas, based in the vibrant Mexico City. Erica brings with her 6 years of experience in digital marketing and event organization, along with a solid background in the life sciences industry. Her expertise in marketing strategy and team leadership will help drive brand awareness and growth at Kilpatrick.
Erica has proven herself to be an expert in creating and implementing marketing strategies that truly work. Her communication and leadership skills enable her to build high-performing teams. Now, she is ready to apply all her experience and passion in the world of technology and innovation, where she sees enormous potential for making an impact and driving results.
“It is exciting to join Kilpatrick, especially because after dedicating so many years to marketing in the pharmaceutical industry, I feel that the world of technology and innovation has enormous potential and is very aligned with my sensibilities. The startup ecosystem and culture is fascinating to me. I’m eager to explore, experiment, and implement strategies to help Kilpatrick attract top talent. In these weeks, I have had the opportunity to get to know Kilpatrick and its team, and I am thrilled to develop strategies to make this company known to the world and make the brand as well-known as possible, not only in Mexico and the United States but worldwide,” said Erica.
Having someone dedicated exclusively to marketing is key for any company to make a leap in terms of visibility and image. “Erica is committed to taking Kilpatrick’s image to the next level, highlighting the company’s values and mission in every strategy she develops. Success in such a competitive market lies in transparency and maintaining close relationships with clients. We need to foster the human touch through strong communication and an approach that drives engagement,” commented Marco Tiozzo, Americas Director at Kilpatrick.
Besides her professional experience, Erica feels especially at home at Kilpatrick due to her connection with her Italian roots and her decision to live in Mexico. “Finding an Italian company with operations in Mexico was what I was looking for in terms of environment. I feel it fits perfectly with my profile and allows me to express all aspects of my personality, from my Italian heritage to my choice of living here. I’m excited to support Kilpatrick’s global expansion while promoting diversity and inclusion,” said Erica.
Kilpatrick stands out as a comprehensive provider of software development and IT services, with advanced technology that ensures accessibility and transparency in all its projects. The company offers agile methodologies, thorough quality assurance, access to a global talent pool, and deep technical expertise. Kilpatrick’s customer-centric approach and focus on innovation set it apart. The addition of Erica Da Pian reinforces the company’s commitment to excellence and strategic growth in Mexico and the United States. Welcome to the team, Erica!